Chatbots – automated conversations that help user engagement and grow businesses. The purpose of an invisible conversation is to have an automated chat at scale with the user, but they should experience one-to-one chat with your actual brand. Using the conversation design approach on your business website will gain you […]
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So What’s Social Commerce?
The pandemic has given a boost to social commerce. Many social channels like TikTok, Instagram and Facebook have seen more commerce activity as the digital shift continues to gain momentum. So Really What is “Social Commerce”? Social commerce is the term for the buying and selling of items and services […]
Read MoreWhy Emotional Intelligence Is Key for Customer Engagement
Emotional intelligence is the cornerstone of your customer engagement strategy. Customers buy your products based on how they feel. And that feeling focuses on how your employees treat them, the quality of your product, and even your brand’s culture. The shopping experience matters to buyers. A recent study revealed that […]
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